Through the Buy BC Partnership Program, a pot of $2 million is available to support those eligible to participate in province-wide marketing projects to help boost awareness, demand, and sales of B.C. products.

The funding is to help local food and beverage companies and industry associations share their stories with more people around the province.

“British Columbians know the Buy BC logo represents local products that are produced and processed by people in their communities, from small family farms to innovative food producers,” said Lana Popham, Minister of Agriculture and Food.

“Buy BC is supporting the people who make up our province’s diverse agriculture and food industry so, together, we can continue to shine a light on many unique and delicious products produced here at home, while strengthening local food systems and economies.”

Since relaunching in 2017, the Buy BC Partnership Program has supported more than 600 B.C. producers, processors and associations with $13.7 million to support their efforts to increase food sales, product promotion and food security in B.C.

Applications will be open from Monday, Jan. 6 until Jan. 27.

The Buy BC Partnership Program is supported by several components, including Buy BC logo licensing, cost-shared funding for industry-led Buy BC marketing activities, retail partnerships, promotional activities and events, and a comprehensive marketing campaign.

More than 1,250 B.C. businesses have registered to use the Buy BC logo to promote more than 9,000 B.C. food and beverage products.

Find more information about Buy BC.

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