Harjit S. Sajjan, Minister of Emergency Preparedness and Minister responsible for the Pacific Economic Development Agency of Canada (PacifiCan), Jan. 22 announced over $2 million in PacifiCan funding through the Tourism Growth Program for 14 organizations based in B.C.’s Southern Interior, including four in the East Kootenay.

Included in the funding announcement is the Columbia Valley Greenways Trail Alliance, which is receiving $250,000 in PacifiCan funding to improve a four-kilometre section of the hiking and biking trail network in the Columbia Valley.

The upgraded trail will increase access between Radium Hot Springs and Invermere, enhance accessibility for people of all ages and abilities, and encourage more visitors to explore the region’s natural beauty. PacifiCan’s investment will also facilitate planning for a safer, more accessible trail route between Radium and Kootenay National Park.

“The Tourism Growth Program funding from PacifiCan is a transformative investment in the Columbia Valley’s trail network. This funding enhances and expands sustainable trails, creating opportunities for active tourism and showcasing the natural beauty of our region,” said Lianne Lang, Project Manager, Columbia Valley Greenways Trail Alliance.

“By improving accessibility and outdoor infrastructure, we’re not only promoting healthy lifestyles and year-round visitation but also boosting our local economy. Importantly, this project advances our vision of connecting Radium and Fairmont through a world-class trail network, positioning the Columbia Valley as a premier destination for outdoor enthusiasts.”

Other local groups getting funds include:

• $110,000 for Kootenay Rockies Tourism to develop a marketing campaign to help attract more visitors to 20 rural communities along Highway 3.
• $39,000 for Sparwood Trails Alliance to expand the district’s local trail network.
• $62,108 for Yahk Soap & Candle Co. to upgrade its cafe and kitchen at Two Scoop Steve in the community of Yahk

The Black Jack Ski Club in Rossland will receive $250,000 to enhance the accessibility of its day lodge, expand its equipment rental service, and install interpretive signage. These upgrades will improve the visitor experience and transform the club into a year-round destination for outdoor enthusiasts.

Additionally, $250,000 is going to CAPOW Guiding to improve infrastructure for its backcountry hiking tours near Revelstoke.

And $42,000 is going to the Village of Nakusp to improve accessibility on the Nakusp Hot Springs Trail.

“The Southern Interior of British Columbia is home to world-class tourism attractions that showcase the stunning natural beauty and rich history and culture of our province. PacifiCan is proud to support these organizations as they seize growth opportunities and create memorable experiences for both residents and visitors alike. The projects announced today will enhance tourism in rural communities, create good jobs, and strengthen the local economy,” Sajjan stated.

“From majestic mountains to captivating coastlines, British Columbia has what tourists want. That’s why we’re helping B.C.’s tourism industry grow and thrive through the Tourism Growth Program. This important funding means that businesses and organizations can expand, create jobs and attract more tourists to the Southern Interior. I look forward to seeing the difference it makes in the years to come,” added Soraya Martinez Ferrada, Minister of Tourism and Minister responsible for the Economic Development Agency of Canada for the Regions of Quebec

PacifiCan is the federal economic development agency dedicated to British Columbians. PacifiCan works with partners who are building innovative businesses, creating quality jobs, and supporting inclusive growth throughout our province.

The Tourism Growth Program is a key component of the Federal Tourism Growth Strategy, which charts a course for long-term growth, investment, and stability in Canada’s tourism industry.

Through this $108 million national program, the Government of Canada is investing $14 million in British Columbia to help small and medium-sized businesses, not-for-profit organizations, and communities, including Indigenous communities, develop local tourism attractions and experiences that make Canada a destination of choice.

In B.C., tourism employs over 84,000 people. Over 16,650 tourism businesses operate in B.C.

In 2021, the B.C. tourism industry generated $13.5 billion in revenue.

Markin-MacPhail Westside Legacy Trail photo

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