Western Financial Group (Western) is proud to present School Spirit Night, an event to bring groups of students from 13 Cranbrook area schools to the Kootenay ICE game on Saturday, March 2 at Western Financial Place.

Game time is 7 p.m. Fans are encouraged to wear pink to the game to show their support of the anti-bullying theme.

“We are just as excited about this event as the students are,” said Bob McGill, Senior Executive with Western’s regional partner, Falkins Insurance Group, speaking on behalf of Western. “We’ll be wearing pink to work on February 27, in support of National Anti-Bullying Day and will be at the game to cheer on the Kootenay ICE. We’re proud to have a part in bringing about an event in support of such an important cause.”

Western will be handing out 2,000 pink hand clappers at the game, and will be donating $500 each to the three schools judged to have the most spirit. Western will also be auctioning off a jersey signed by the Kootenay ICE and will be collecting donations in support of Kids Help Phone.

“This week is anti-bullying week at school, but we’re calling it acceptance week to give it a more positive spin,” said Justin Walburger, a Grade 9 student at Laurie Middle School who is working with two others to lead his classmates to wear pink this week in a protest against bullying. “We’re not just standing up to bullies, we’re bringing them into what we’re doing and getting to know them. Bullies need to understand that the people they’re bullying deserve more respect. People being bullied need to know they’re not alone. There is always someone who cares about them.”

Western Financial Group is a Western Canada-based, diversified, financial services company serving more than 600,000 customers. Founded in 1996 and headquartered in High River, Alberta, Western provides insurance, banking and investment products and services through more than 120 office locations.

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