Who knew that grocery shopping could make a direct impact on health care? But that is exactly what happened thanks to a recent fundraiser for East Kootenay Foundation for Health’s (EKFH) Starlite Campaign.

When SaveOn (Cranbrook) and Overwaitea Foods (Kimberley and Fernie) joined together to conduct the Help Light a Star promotion, shoppers were encouraged to donate More Rewards Points and/or financial donations as they went through the tills. With every 1,000 or more points the stores would match the point total and make a $2 donation to East Kootenay Foundation for Health.

Board members and volunteers from EKFH and the Elk Valley Hospital Foundation joined in on the fun by doing some grocery bagging and sharing coffee, cookies and smiles which to the delight of the store managers helped toward the success of the promotion.

In the end, it was the generosity of the shoppers and the three communities who helped raise $4,000 in SaveOn & Overwaitea’s first involvement with the Starlite Campaign.

Recently the three store managers were able to meet up with EKFH board members to make the cheque presentation. The funds collected will be distributed equally into EKFH stewarded funds held for either a hospital or health care facility in Cranbrook, Kimberley and Fernie.

Above photo L-R:  EKFH Board Members Don MacMillan, Russ Colombo, Brian Clifford (Chair) receive Starlite gift from Store Managers Len Steenson (SaveOn Cranbrook), Mark Lento (Overwaitea Fernie), and Darryl Johnson (Overwaitea Kimberley).

EKFH

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