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New sales and marketing director at True Key
True Key Hotels & Resorts (True Key) is pleased to announce the appointment of Andrea Tubbs as Director of Sales & Marketing.
Andrea is a marketer with over 15 years’ experience in a variety of industries. Most recently Andrea has developed and executed tourism, real estate and event marketing programs. Andrea is active in the business community in the Columbia Valley as the Vice President of the Chamber of Commerce and board member for Kootenay Rockies Tourism. Andrea holds a Diploma in Public Relations from the University of Victoria and a Diploma in Business Administration from Capilano University.
In her new role, Andrea’s responsibilities with True Key will include overseeing the development and implementation of sales and marketing initiatives for all True Key properties as well as the effective management of all marketing and advertising mediums.
“Andrea’s vast experience in marketing along with her public relations background and knowledge of the hospitality industry will be a valuable asset to our brand,” said Michael Anderson, President of True Key. “We are delighted to welcome her to our team.”
True Key operates seven resort properties in B.C., including Radium Hot Springs’ Bighorn Meadows Resort.
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