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Pink Ribbon Mittens back to help CCS
The Pink Ribbon Mittens that were popular over a decade ago and that raised $1 million for breast cancer causes are available to purchase. MSRP $24.
Kootenay Knit & Apparel has partnered with the Canadian Cancer Society (CCS) to re-launch The Pink Mitten Campaign to support breast cancer research and support services. Kootenay Knit is donating $2 from each pair of pink mittens sold to CCS, with a minimum contribution of $30,000 in 2024.
It is estimated that 1 in 8 women in Canada will be diagnosed with breast cancer in their lifetime. Over the last 5 years, CCS has invested over $53 million in breast cancer research across the country. Today, 89% of women and 76% of men with breast cancer survive at least 5 years past their diagnosis. Notably, since its peak in 1986, the breast cancer death rate has been nearly cut in half.
“Funds raised by The Pink Mitten Campaign will provide important support programs and enable us to continue pushing the boundaries of breast cancer treatment, ensuring those facing the disease can live their lives as fully as possible,” said Heather Fryd, Corporate Partnerships at CCS.
“The Kootenay Knit team is thrilled with the support from distributors, retailers, sponsors and consumers with Pink Mitten orders so far and we anticipate September and October to be busy months in support for October’s Breast Cancer Awareness Month,” said Kootenay Knit Owner and President, Cathy Rella.
For October’s Breast Cancer Awareness Month, stories from breast cancer survivors will be shared to extend the reach of the campaign and encourage additional support. Pink Ribbon Mittens are available for Distributors and retailers to order. Participating retailers and supporting partners will be shown on Kootenay Knit’s website. Individual consumers can purchase online or in their local community at participating retailers.
To learn more about The Pink Mitten Campaign or Pink Ribbon Mittens visit: kootenayknit.com
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