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Tourism VIPs encourage travel around B.C.
Letter to the Editor
Travel is part of our DNA. It gives us something to look forward to. It brings us joy to experience new places, new tastes and new ideas. It’s the perfect antidote to recharge, connect with friends and families and create new memories. Tourism is fuelled by people who are passionate about their work – their jobs are vital to our local economies all across British Columbia.
We’re encouraging everyone to get both vaccines this summer, as we want British Columbians to safely travel across our province – to welcome our neighbours from coast to coast to coast, and for everyone to explore our cities, relaxing getaways and parts of the province less travelled as we look forward to welcoming people back safely.
Tourism operators of every type – attractions, adventure experiences, festivals and events, accommodations, restaurants – have been gearing up to welcome travellers back and to ensure visitors and workers are healthy and safe.
As the tourism sector opens its doors, there’s a growing demand for workers and opportunities for British Columbians looking for jobs to be a part one of the province’s most important sectors. There is an incredible variety of work with options to suit a wide range of skills.
What makes a place great to visit is the same as what makes it a great place to live. A return of tourists will strengthen our communities, local jobs and ensure what we love remains vibrant and welcoming.
Summer 2021 is your chance to complete your B.C. bucket list. It’s your chance to give back to the businesses who supported the health and safety of our communities and essential services to keep us all safe. Inspire your family, friends and colleagues to #exploreBCnow so everyone can see everything B.C. has to offer.
Melanie Mark, Minister of Tourism, Arts, Culture and Sport;
Brenda Baptiste, chair, Indigenous Tourism BC;
Walt Judas, CEO, Tourism Industry Association of BC;
Ingrid Jarrett, president and CEO, BC Hotel Association;
Anthony Everett, chair, BC Regional Tourism Secretariat; and
Richard Porges, interim president and CEO, Destination BC
