Fernie has been ranked among the top 100 ‘Most Loved Destinations’ in the world by Tourism Sentient Index.

Tourism Sentiment Index uses technology to analyze online content and conversations about tourism experiences.

This year, Fernie placed 73^rd with skiing and snowboarding ranked as its “top assets,” ahead of Aspen, Colo. and behind Puerto Rico.

“These Leading Places are the 100 most loved destinations, based on annual data from 2022, according to what people really feel. No one has paid to be named. No surveys have suggested an answer. Word of mouth built this list, unprompted and unbiased. Each of these 100 destinations has earned the love and an impressive Tourism Sentiment Score. They are leading places, and that’s worth celebrating,” Tourism Sentiment Index stated.

“To be able to name the top 100, we kicked off 2023 with an intensive study of our Tourism Sentiment Index data — that’s 1.6 billion online conversations and content pieces publicly available about 21,330 global destinations. Our wealth of data makes this, to our knowledge, the most in-depth study of its kind.”

The only other B.C. community ranked in the top 100, Kelowna, comes in at 84^th, with wineries and vineyards as its top assets.

Nearby Canmore, Alberta also made the cut, ranking 95^th, with hiking and rock climbing as its top assets.

Peruse the top 100.

e-KNOW file photo

e-KNOW

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